Much-loved hairstylist Lelievre worked in Paris in the 1960’s. With his professional experience, he improved the first ever curling tong built for hair stylists. He then began marketing & distributing his innovation to professionals as well as the public throughout Europe and the BaByliss brand was born!
This trendsetting brand came to life when the world-renowned hair stylist Vidal Sassoon opened his first salon in London in 1954. It was in his first salon where he challenged conventional hair cutting techniques and created technically perfect cuts that would create a legacy for his name.